Focus 1: 3D Partner Country China
10.15 – 13.00 hrs
The Master Plan for China's Cultural Economy - 3D as a Plank in China‘s Culture and Export Campaign
The figures are formidable and dwarf all developments from traditional hubs of the film industry: 2012 box office takings up by 45% over 2011, lavish subsidies for international co-productions and an easing of nearly all import restrictions on internationally produced 3D movies, 35% growth in 3D movie theaters and no less than 226 IMAX theaters up and running are all signs of a truly mammoth market. Like all other developments in China, the film, TV and internet industry – and 3D in particular - are part of a long-term plan mediated with political, social and economic dimensions. Not just censorship alone but direct prescriptions about what content should be and a tight grip on all distribution channels mark an industry with which China intends to become a leading player both on the domestic and international stage.
Wilhelm F. Mittrich, CEO imcube 3D Solutions Limited, Hongkong and Director Corporate Development imcube labs Germany GmbH, Berlin
Transcendance - China's first 3D Music Film
During the Tian’anmen Square protests of 1989 the students adopted Cui Jian’s 'Yiwu Suoyou' ('Nothing to my Name') as their anthem and at the height of their protests Cui Jian even gave an impromptu concert at the square. Over the years 'CJ' or 'Lao Cui' ('Old Cui') performed concerts in China, large and small, often belting out songs with a symbolic red band tied over his eyes. His music blends western rock’n roll with Chinese traditional music. 'Transcendance', a 3D film of his recent concert with the Beijing Philharmonic Orchestra is the first independent music film in 3D produced in China, to be in the cinemas in September. Qiang Bai, the producer, will show essential scenes of the film and talk about his two year journey to get funding, arrange production, overcome censorship and find distribution for his project.
Qiang Bai, Film Producer and Owner of 3D China Ltd, Beijing
China's Learning Process - from Copyright Debates to the Import of Hollywood Production Standards
For decades China was known for infringing copyrights of foreign films and other culture products. The lack of protection for intellectual property has greatly hindered the growth of creative industries and the development of writers and directors. This changed two years ago when President Hu Jintao declared: 'Culture is a business', and since then fundamental changes have been introduced in all sectors, with a western intellectual property protection model that allows for strong enforcement possibilities. However, another limiting factor to the successful growth of the creative industry is the lack of domestic know-how, which is an essential prerequisite for Chinese filmmakers in their pursuit for matching international quality standards.
Stego Zhang developed the production and post-production workflow for the first and to date largest full 3D Chinese epic martial arts feature film, 'Flying Swords of Dragon Gate', all based on European and US technology and Hollywood 3D expertise. This film was hugely successful in China with nearly $ 100m box office return to date on a budget of $ 35m.
Stego Zhang, General Manager of Dimension Plus Technology Co. Ltd, Beijing
Chuck Comisky, Stereo 3D Design and Implementation for AVATAR
Culture is Business - International Cooperations between Europe and China
Thilo Graf Rothkirch, Main Shareholder and Founder of Rothkirch Cartoon Film GmbH
Moderated by: Chris Forrester, Media Journalist and Industry Consultant, London (UK)