• The 3IT Showroom

Welcome to the 3IT – Innovation Center for Immersive Imaging Technologies Berlin

The 3IT offers its partners the unique opportunity to jointly develop the field of immersive imaging technologies in a precompetitive environment. With its 600 m2 facilities it is not only a virtual network but a platform and venue at the same time.

Starting out as the 3D Innovation Center in 2012 the scope was officially extended in September 2014. Now the whole field of immersive imaging technologies, including 3D technology, UHD, HDR, HFR and VR is covered.

Take advantage of the collaboration and benefit from the exchange of knowledge! Become a partner of the 3IT!

Latest News

  • Lecture: "VR in Neuroscience and Psychology", 7 February 2018 Open or Close

    Fraunhofer HHI and VR Verein Berlin-Brandenburg (VRBB) jointly invite to an after-work lecture on "VR in Neurosciences and Psychology".

    Note: This event will be given in German!

    We look forward to insights from neuroscientist Dr. Michael Gaebler and psychologist Lutz Mehlhorn.
    Dr. Michael Gaebler, a postdoc working with the well-known neurologist Prof. Dr. Arno Villringer at the Max Planck Institute of Human Cognitive and Brain Sciences in Leipzig, will give a presentation which is titeled "VR in Neuroscience and Medicine Introducing Project VReha".
    Lutz Mehlhorn is a practicing psychologist who currently uses VR in different psychologic therapies. His presentation will be "Virtuelle Realität in Psychotherapie, Medizin, Sport und Persönlichkeitsentwicklung..."

    Date and Time
    7 February 2018
    Doors open at 5.30 pm, first presentation starts at 5.45 pm

    3IT Berlin, Salzufer 6, 10587 Berlin

    For registration, please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it.
  • VR NEXT: Join the Task Force on VR Technology, Content and Finance @ 3IT Open or Close

    3IT partner Media Deals invites you to join the working group on "What‘s next in VR/AR/MR?"Read More
  • Augmented Reality Workshop by ETSI, 1 February Open or Close

    On 1 February 2018, the Augmented Reality Workshop organized by the ETSI Industry Specification Group "Augmented Reality Framework" (ISG ARF) will take place at the 3IT in Berlin.

    Augmented Reality (AR) technologies and applications will play an essential role in Industry 4.0 and will contribute to the success of smart cities and smart homes.
    Mobility, retail, healthcare, and education as well as the public safety are some examples of domains where AR can bring significant value. Currently, AR is quickly entering into a new phase, a phase of enabling context-rich user experiences that combine sensors, wearable computing, the Internet of Things and artificial intelligence. This ability is a unique opportunity for creating value. A transparent and reliable interworking of different AR components is required for the successful provision of such services.

    Organized by the newly established Industry Specification Group on Augmented Reality (ISG ARF), Fraunhofer HHI will host the first Augmented Reality workshop in their 3IT showroom on 1 February 2018. This group’s objective is to define a framework for the interoperability of AR applications and services with relevant components and interfaces. It will identify and determine technical requirements for AR specifications in order to ensure interoperable implementations that will benefit both technology providers and end-users.

    Scope of the workshop
    The workshop will aim to identify key use cases and collect information from the industry about obstacles while deploying (pilot) AR services and about requirements for interoperability. Presentations from participants who are willing to share their experiences are welcome!

    Who should attend
    - ETSI ISG ARF delegates who are attending the ISG ARF meeting on 2 February 2018.
    - Everybody who considers joining the ISG ARF.
    - Everybody who is interested in discussing interoperability for Augmented Reality applications.

    The program includes a welcome speech from the Federal Ministry for Economic Affairs and Energy (BMWi) as well as presentations from the ETSI ISG ARF management team, Fraunhofer HHI, Fraunhofer IGD and Fraunhofer IFF. Furthermore, the two German projects AcRoSS and Glass@Service will be presented, which both deal with AR applications. A detailed agenda will follow soon and is available on the registration website.

    Download the full invitation here.

    Please register on the ETSI website!

    Date: 1 February 2018
    Time: 9.30 am – 6 pm
    Location: 3IT Berlin,Salzufer 6, 10587 Berlin

  • Real-time Depth and Distance Measurement by Means of Stereo Endoscopy Open or Close

    New algorithms and demonstrators are being developed to enable a promising use of stereophotogrammetry for new application fields in the near future within the framework of the BMWi funded project 3DInMed.

    The article "3D-Endoskopie: Kinotechnik für die berührungslose Vermessung", by Jean-Claude Rosenthal from Fraunhofer Heinrich Hertz Institute and Johannes Ruhhammer from SCHÖLLY FIBEROPTIC GmbH is the cover story in the current issue of the German trade journal photonik.

    To sum it up, the article presents a new image-based stereometric system based on new algorithms. These algorithms allow real-time depth and distance measurement by means of stereoscopic endoscopy. The images that are being recorded with stereo borescopes can be displayed in 3D on any conventional 3D display via known stereo representation. The resulting improvement of the depth perception ensures an intuitive and quick navigation of the inspection site.

    The algorithms used for the depth and distance measurement are based on the principle of stereo triangulation which is an established procedure in optical measurement. The big advantages of stereoscopic measuring systems are an improved measuring methodology and an easy user guidance through the in real-time generated disparity information.

    Please find the detailed article in German (!) available for download here.
  • New Partner Schneider Digital Open or Close

    We are happy to announce that Schneider Digital is now part of our 3IT partner network. As a manufacturer of professional 3D/VR/AR hardware Schneider Digital completes our partner portfolio with innovative solutions for all target groups with high-end needs for performance, system stability and high quality in daily professional use.
    The Schneider Digital product portfolio contains high res displays from 23‘‘ to 98‘‘, passive stereo monitors, VR-powerwalls, performance workstations, professional graphics cards and innovative 3D/VR/AR input devices, and peripherie like CAD mouse devices, tracking and much more to achieve a complete solution.
    One of Schneider’s brand-new 4K passive 3D-stereo displays – 3D PluraView can be viewed in our showroom. It includes all 3D capable software applications for different industrial and research fields of use. The flicker free and highbright 4K monitor shows GIS and mapping application examples with Terrasolid, Trimble and Hexagon as well as 3D-CAD, design and rendering software like Siemens NX and Autodesk VRED. Check out this website for more details.

  • IFA+ Summit: Welcome to The Next Level of Thinking! Open or Close
    IFA+ Summit offers an exclusive platform for leading thinkers, global trendsetters, and creative visionaries. It is the place where innovation, ideas and future projects come together! Spend two inspiring days during IFA – the leading trade show for consumer electronics and home appliances – at IFA+ Summit. You’ll meet with scientists, artists, developers and researchers.

    One of them is Paul Chojecki from Fraunhofer HHI, who will be part of a panel on Day 2, 12am – 1pm, “VR – Real Life vs. Fantasy” on the mainstage. At the same time Stephan Heimbecher from 3IT partner Sky Germany can be found in the workshop area in a session which is called “UHD – Beyond Resolution” .

    For more information on the IFA+ Summit please click here or download the program.

    Date: 4 & 5 September
    Location: Berlin ExpoCenter City, Hall 26B

  • IFA NEXT – The Edge of Innovation Open or Close
    IFA opens a new chapter with its new concept in hall 26 called IFA NEXT – The Edge of Innovation.

    Our partner German TV Platform welcomes all IFA visitors in the new hall 26. Researchers, industry professionals, start-ups and retailers meet here to present innovation and technologies, share visions and ideas and drive new developments. Fraunhofer HHI will be part of a joint booth together with the German TV Platform. Additionally, Kathleen Schröter will take part in a press event on 1 September and will moderate the UHD panel on 2 September, featuring two of our partners: SKY Germany and DOLBY Germany.

    Press event Date: 1 September
    Time: 10 am - 12 pm
    Location: Berlin ExpoCenter City, Hall 26B

    UHD panel Date: 2 September
    Time: 11 am - 12 pm
    Location: Berlin ExpoCenter City, Hall 26B

  • TOA – Tech Open Air 2017 in Berlin Open or Close
    In 2012 a couple of people from Berlin’s start-up scene came together to create a new kind of festival with the intention to build a bridge between technology, music, art and science worlds. This year TOA is taking place at Funkhaus Berlin, 11 – 14 July 2017. Don’t miss the diverse conference that includes various formats like presentations, Think Tanks and even morning meditations.

    It is the world's first crowdfunded festival and is therefore part of the leading interdisciplinary technology festivals in Europe. People from different disciplines invest their time in this festival to pass on their knowledge and passion to others.

    TOA will also host over 200 unique satellite events all across the city. They allow participants to take over the festival and transform Berlin’s creative community into an interactive hub for tech. Attendees get the chance to talk to leading experts, as well as creating their own products in 3D printing workshops and more. On Friday, 14 July 2017, a satellite event will also take place at Fraunhofer Heinrich Hertz Institute.

    Fraunhofer HHI showcases its collaboration platforms and showrooms, where you can experience the latest innovations in Smart and Big Data and Immersive Imaging Technologies like VR, AR and 360° panoramas. The tours include the Smart Data Forum, TiME Lab, the 3IT and the VR experience Human Body Reconstruction including a little Q&A with drinks and light snacks.

    Find more information about the satellite events here.

    Register here.

  • Stereopsia Is Proud to Announce the Launch of Its Calls 2017 Open or Close

    Researchers with novel scientific and/or technical results on the general topic of “3D immersion” are invited to submit their 4 to 8 page papers to the 7th edition of the peer-reviewed International Conference on 3D Immersion (IC3D) by 17 July 2017.

    Producers are invited to submit their best 3D contents for cinema, TV, and VR (preferably cinematic VR) produced in Europe, the Middle East or Africa (EMEA) to the Awards Competition by 1 September 2017.

    Independent producers with projects in development for a 3D film (theatrical release) or a 3D VR film (for VR devices/platforms) are invited to submit their projects to the 2nd edition of the 3D Film Booster (3DFB) by 15 September 2017.

    The winners of the best scientific paper and of the best 3D contents for cinema, TV, and VR will receive Lumiere Awards from the Advanced Imaging Society and VR Society. All Stereopsia awards will be given out at the Awards Dinner in the beautiful “Salle Horta” of the Center for Fine Arts (BOZAR) in Brussels, Belgium on 13 December 2017. More info about Stereopsia (ex 3D Stereo MEDIA) here.
  • 3IT Partners & Friends Event – 11 July 2017 Open or Close

    This year we want to change our normal routine – instead of celebrating our anniversary in September we would love to welcome you in July already. We’re happy about our collaboration with the gfu and Messe Berlin who are organizing the gfu Insights & Trends in the morning of 11th July 2017. Afterwards we will open the 3IT for our partners, friends and gfu guests from 2 – 6 pm to get even more insights and see more trends in our 3IT Showroom.Read More

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  • Media Innovation Platform "Virtual Reality & 360° Video" Open or Close

    “VR & 360° Video! How virtual is today’s television reality?” hosted by Deutsche TV-Plattform (DTVP) and the Innovation Center for Immersive Imaging Technologies (3IT) took place on November 23, 2016. Thanks to everyone who helped and contributed to making it a great success. This event was the first edition of DVTP’s new event series “Media Innovation Platform”.

    The day was packed with exciting VR/360° Video demonstrations from various TV companies – such as n-tv, RTL, Sky, Telekom and ZDF – presented on different Head Mounted Displays (HMD). We offered insights into VR storytelling, production, distribution and the VR viewing experience in the form of several interactive workshops with VR producers, authors, directors and technicians.

    Looking at all these aspects of VR/360° Video, we discussed the relevance that this technology has for television companies and the media sector: What is already in place today and what is missing to make VR/360° Video a success?

    These questions and others were addressed in the workshops, which were based upon several core VR/360° applications. In addition to that participants had the opportunity to explore many more VR/360° Video solutions in the accompanying “mini fair” throughout the day.

    Focusing solely on the TV Media Industry, this might have been the most comprehensive VR/360° Video event in Germany to date.

    Check out our facebook page and this video to get a visual impression of this event!
    Here you can read another summary of the event.
  • VR in Science Meet Up at 3IT Open or Close
    On 8 May 2017 the 3IT - Innovation Center for Immersive Imaging Technologies Berlin and the Smart Data Forum CINIQ are going to host the VR in Science – Science in VR Meetup.

    Professional as well as still studying technicians and psychologists from Technische Universität Berlin convene on a monthly basis to discuss research questions, methods and results. There is room for open discussions, presentations as well as simply getting together. This time Paul Chojecki from Fraunhofer HHI will be speaking on Spatial Interaction and Human Body Reconstruction in VR.

    For more information and for becoming part of the next Science in VR Meetups click here.
  • Tönissteiner Kreis at 3IT Open or Close
    The ladies and gentleman of Tönissteiner Kreis are going to convene at 3IT on 12 May 2017. Tönissteiner Kreis is a network of leaders in business, academia and politics with a strong international background and interest. In order to pursue their goals they organize, inter alia, regional and national events, colloquia and rounds of experts to debate topics crucial for today's society in multiple languages. As an innovation center for immersive imaging technologies the 3IT is looking forward to host Tönissteiner Kreis.

    Let´s have a great evening with a fruitful exchange!

    To find out more about Tönessteiner Kreis click here.
  • 3DInMed at Control 2017 in Stuttgart Open or Close

    Fraunhofer HHI will present its latest innovations on this year´s Control 2017 in Stuttgart. Control is the world’s leading trade fair for quality assurance. International market leaders and innovative suppliers of all QA related technologies, products, subsystems and complete solutions in hard and software convene at this event. Together with Schölly Fraunhofer HHI is going to showcase a 3D endoscope for non-contact inspection of components that are difficult to access

    The 3D endoscope shown on the fair is the latest result of the project 3DInMed. 3DInMed aims to further develop innovative engineering for industrial inspections and maintenance tasks and is supported by the German government. Read more about 3DInMed online or download this 3DInMed 2017 flyer fore more technical details.

    Event: Control 2017
    When: 9 to 12 May 2017
    Where: Landesmesse Stuttgart, Fraunhofer booth 6302

    Find out more about the Control 2017.
  • Laval Virtual Days 2017 Open or Close

    On 16 February 2017 the 3IT is hosting the Laval Virtual Days for the first time.

    The Laval Virtual Days are a unique opportunity to discover Virtual Reality and Augmented Reality solutions that can be applied to your business. The talks and meetings are going to be dedicated to specific topics, such as transport, marketing, communication, culture, health, training, etc. Insights from suppliers and their clients will give your business strategy a new dimension and presentations of projects might take you a step ahead in the market.

    Meet leading experts to benefit and save time with the digital transformation of your business.

    When: 16 February 2017

    Where: 3IT, Salzufer 6, 10587 Berlin

    Time: 12.00 pm

    Registration information: http://www.laval-virtual.org/en/registration.html
  • 5G for the Urban Life of the Future – Looking for Creative Minds for a Design Thinking Workshop Open or Close

    © iStock.com/cofotoisme

    The next-generation communications network „5G“ forms the basis for the completely new applications and business segments. The „Wireless Communications and Networks“ department at the Fraunhofer Institute for Telecommunications, Heinrich Hertz Institute, HHI is developing this technology using interdisciplinary Design Thinking methods for a better understanding of the future applications of 5G.

    For a design thinking workshop on 24 March and 13 April 2017, the Fraunhofer HHI is looking for creative students who are able to empathize with users and who want to shape the future of 5G innovations. They obtain extensive insights into the latest 5G research topics, a practical understanding of Design Thinking methods and the Fraunhofer certificate with a letter of reference.

    Meet leading experts to benefit and save time with the digital transformation of your business.

    When: 24 March + 13 April 2017

    Where: 3IT, Salzufer 6, 10587 Berlin

    The complete application documents – including curriculum vitae and letter of motivation – can be sent directly to the supervisor of the workshop, Kim Mahler.

    Dr.-Ing. Kim Mahler
    Project Manager
    Phone: +49 30 31002 444
    Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • NAB 2017 – Fraunhofer HHI and Partners at the Annual Spring Convention Open or Close

    Once again global broadcasting visionaries convene at this year's NAB Show in Las Vegas from 24–27 April 2017. As a world leader in the development of mobile and optical communication networks and systems as well as processing and coding of video signals the Fraunhofer Heinrich Hertz Institute will be part of this trade show. Together with Fraunhofer IIS and Fraunhofer IDMT, HHI is going to present five demos related to 360° video and VR:

    • 3D Human Body Reconstruction
    • Live HEVC streaming of 360° 10K x 2K panoramas over satellite
    • Interactive navigation in 360° 10K x 2K panoramic video on a UHD screen and on VR glasses
    • The extra light new generation OmniCam-360 with closed sphere and live stitching
    • Tile based DASH streaming for VR with HEVC

    Our partner's ARRI, Dolby, Lawo, Rohde & Schwarz and Sony will also be presenting their exhibits at the NAB Show.

    For more information click here.
  • Survey for 15th medien.barometer 2017: Innovation Made in Berlin-Brandenburg Open or Close
    Brave new world: Drones deliver packages, refrigerators reorder groceries and language assistants have philosophical conversations. Our working and living environment is reinventing itself. The driving force behind these changes of digitalization are innovative entrepreneurs and employees of established companies and start-ups.

    But how do entrepreneurs in Berlin and Brandenburg assess themselves when it comes to innovation? And what significance does innovation have in the first place? To what degree can technology and product innovations be found? In which departments do they emerge and what expedites them? What factors hamper innovation? What boundary conditions should be given? All this the Medienboard and media:net berlinbrandenburg want to find out with your help, within the scope of the medien.barometer which is their annual business climate index.

    Please take a few minutes to answer the questions online. The results of this representative survey help to evaluate the media industry and to discover dynamics and trends early so that funding conditions and parameters can be arranged. Of course your statements will be analyzed anonymously without alienation nor will they be passed on to third parties.

    Please click here to participate. Please note that the questionnaire is provided in German only!

    Thank you for your support!
    As a thank you there will be a raffle where you can win the following prizes:
    • 1 invitation to Medienboard Berlinale reception 2017
    • 2 tickets for the Quo-Vadis as part of the International Games Week Berlin (24–30 April 2017)
    • 2 invitations to the 40th Mediengipfel in May 2017
    • 1 free boat for the dragon boat race at the 8th Dragon Boat Media-Cup in September 2017
  • Technology Innovation Days 2017 at 3IT Open or Close

    Meet leading technology providers for lots of insights and interesting lectures at 3IT Berlin.

    The TECHNOLOGY INNOVATION DAYS 2017 are organised by Lawo, Arista, Sony and Rohde & Schwarz. Participants will be informed about the latest technology trends in IP broadcast technology, HDR and immersive video and audio.

    Grab your chance and learn first-hand from leading manufacturers!Read More
  • Games.net Industry Day Open or Close

    On November 10th the 3IT will be hosting the GAMES:NET INDUSTRY DAY. It is THE recruitment event in the Games Industry in the capital region.

    The GAMES:NET INDUSTRY DAY is the platform for the encountering of students, young professionals and interested people from the interdisciplinary areas Game Design, IT, Animation, Marketing and Finance with experienced experts with a focus on the gaming industry.

    The participating companies are introducing themselves with their latest projects and giving some insights in their practice. After this introduction round the companies are having the opportunity within an exhibition to get in touch with their future talents

    After the official event there will be a get-together sponsored by Warsteiner , and Red Bull.

    The event is free of charge but a registration is needed under the following link until November 8th. 2016

    WHEN : 10.11.2016, 14:00-18:00

    WHERE : 3IT, Salzufer 6, 10587 Berlin


    With the support of :

    3IT , Smart Data Forum , Warsteiner , BBW Hochschule , ISSF , MDH Berlin , School for Games , SAE Institute , HMKW , Games Academy , Hochschule Macromedia , Amazon Apsstore , Berlin Partner , Game Duell , Medienboard , Zukunftsagentur Brandenburg , Cluster IKT, Medien und Kreativwerkstatt , Gamesmarkt ,

    The participating companies are :

    Altagram , Experimental Game, Kunst-stoff GmbH, Freaks 4U Gaming GmbH, Paymentwall, Pfeffermind, Stratosphere Games, TreasureHunt, MiriquidiFilm, TreasureHunt, Booster Space, Epic Games, Exozet, MyBet, TROTZKIND,


    14.00 Doors open
    14.15 Welcome Speeches, Andrea Peters, media:net berlinbrandenburg; Steffen Krach, secretary of state for science, senate administration for education, youth and science, Medienboard Berlin Brandenburg, Antje Nestler, Carina Schoo, Kathleen Schröter, Fraunhofer HHI
    14.33 Experimental Game (Presentation in German)
    14.40 Pfeffermind Games (Presentation in German)
    14.47 Exozet (Presentation in German)
    14.54 kunst-stoff (Presentation in German)
    15.01 Freak 4U: PR (Presentation in German)
    15.08 Stratosphere Games (Presentation in German)
    15.15 mybet (Presentation in German)
    15.22 Epic Games (Presentation in English)
    15.28 Miriquidi Film (Presentation in English)
    15.35 Trotzkind (Presentation in English)
    15.42 Altagram (Presentation in English)
    15.49 TreasureHunt (Presentation in English)
    15.56 Paymentwall (Presentation in English)
    17.03 Booster Space (Presentation in English)
    17.10 Get-Together
    18:30 Doors Closed
  • 3DInMed at Medica 2016 Open or Close


    Fraunhofer HHI presents first results of our 3IT project 3DInMed at Medica 2016. Digital stereo camera systems offer new possibilities to extract and visualize additional information resulting in significantly enhanced conditions for diagnostics and surgical interventions. Shown are the latest research results for measuring, tracking of medical instruments, augmented reality applications (AR) and optimized 3D playback.

    There are still free ticket codes available!! Please contact Carina Schoo, This email address is being protected from spambots. You need JavaScript enabled to view it. who will provide you with the code.

    When: 14 - 17 November 2016

    Where: Düsseldorf, Germany

    Booth: Fraunhofer booth G05, Hall 10

    For more information on 3DInMed please click here or download the project flyer.
  • EVA Berlin @ 3IT Open or Close
    On 11 November 2016 the 3IT is hosting the social event evening of EVA Berlin for the second time. EVA stands for Electronic Media and Visual Arts.

    The 23rd EVA Berlin conference will take place from 9 - 11 November. The conference can be described as an annual discussion forum for electronic documentation and visualization technologies in the field of cultural heritage applications. Ambitious digitization projects with regard to cultural context, network-based research and new technical opportunities for museums, libraries and archives are presented with a strong reference to their usage. It encourages the exchange between heritage institutions and technology providers, information professionals and the public administration on current issues and innovative technologies of the digital society. Conference, workshops and exhibition offer a valuable opportunity to gain insight into new products and services and to establish partnerships. As part of the international network of EVA conferences in London, Florence, St. Petersburg and Jerusalem, the 23rd EVA event in Berlin is a platform for transnational exchange and European co-operation.

    A new topic of this year's conference can be paraphrased by the title DIGITAL ART. International digital media projects will present themselves at the evening event on Friday, 11 November, at our 3IT. There is an opportunity to discuss the challenge of ICT driven services for any area of life of the civil society - from share economy to big data and the question of the sustainable use of renewable resources - with reference to the varying perspectives of aesthetic concepts, media artists and curators.

    Please note: the conference will be held in German!

    When: 11 November 2016

    Where: 3IT, Salzufer 6, 10587 Berlin

    Time: 5.30 pm

    For more information on EVA Berlin and the whole conference please click here.

    Please have a look at the full conference program or at the program flyer.

    Registration information: http://www.eva-berlin.de/en/participation/registration.html