About 3IT Berlin

Innovation Center for Immersive Imaging Technologies Berlin

Immersive imaging technologies such as Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (XR), Volumetric Video, 360-video, 3D, Ultra High Definition (UHD), High Dynamic Range (HDR) or High Frame Rate (HFR) are becoming increasingly important. In order to deepen the understanding and to explore the possibilities of immersive imaging technologies, the 3IT offers its partners the unique opportunity to jointly develop this field in a precompetitive environment.

With a space of over 600 m2, the 3IT is not only an event venue and showroom but also a marketing platform and networking nexus. On a regular basis experts come together and exchange their know-how, test and present their innovations, and develop business models and marketing strategies.

Are you interested in shaping the future? Take advantage of the opportunity to collaborate and benefit from the exchange of knowledge! Become a partner of the 3IT!

3IT Innovation center for immersive imaging technologies

3IT Network

The Entire Sector of Immersive Imaging Technologies

A bilateral agreement between the respective company and the Fraunhofer Heinrich Hertz Institute offers prospective partners the choice between a variety of membership categories. Regardless of the membership status selected, partners can always avail themselves of the 3IT as an event venue, marketing platform and networking nexus. Active participation in special projects is open to all partners. With a Platinum Partnership, our highest membership category, partners are also welcome to participate in setting the strategic direction of the 3IT.

Learn more about our partnership categories!


The forum created by the 3IT is constantly being further developed in close collaboration with its partners. In this process, an important focus is on project development and conception. In some cases, the projects were initiated between partners and later supported by the Federal Ministry for Economic Affairs and Energy (BMWi). Further collaborations were established during events or get-togethers at the 3IT. A detailed introduction to the most relevant projects can be found on our project pages.