Technology & Innovation Day 2016 by Rohde & Schwarz

We successfully hosted our partner Rohde & Schwarz’s event “Technology and Innovation Day” for the third time in a row, on 17 February, 2016. This year the focus was on production and distribution – particularly with regard to high resolutions and HDR. We were given the opportunity to experience the entire production chain for live HDR transmissions from HD to 4K – from film to TV.

Opinion-forming speakers offered insights into innovative technologies that help to meet the challenges faced in production and distribution.

The event effectively introduced new ways of preparing content from production to distribution for the following target groups: media and entertainment industry (production and post production houses, broadcasters, content providers/owners, service platforms, national film archives).

Tuesday 16 February 2016

Salzufer 6
Entrance Otto-Dibelius-Strasse
10587 Berlin

9:30 – 10:00

Welcome note
10:00 – 10:05
Kathleen Schröter (Head of Corporate Communications Fraunhofer Heinrich Hertz Institute)

Ultra High Definition in Sense and Sensibility
10:05 – 10:35
Marcel Gonska (CEO WLC GmbH | Member of FMG)

High Dynamic Range in staged production
10:35 – 11:05
Dr. Johannes Steurer (Principal Engineer Research & Development, ARRI Cine Technik GmbH)

Better pixels for a better TV experience
11:05 – 11:35
Arnd Paulsen (Senior Manager Broadcast Systems Dolby Germany GmbH)

From HD to UHD and HDR
11:50 – 12:20
Christian Barth (Head of Service Architecture, Technology at Sky Deutschland GmbH & Co KG)

The new HEVC standard
12:20 – 12:50
Benjamin Bross (Fraunhofer Heinrich Hertz Institute)

HDR Panel discussion
12:50 – 13:00

Lunch Break
13:00 – 14:00

Virtual Reality 360° Live Production Herbert Groenemeyer
14:00 – 14:30
Dr. Ralf Schäfer (Head of Video Division Fraunhofer Heinrich Hertz Institute)

Video production in the cloud
14:30 – 15:00
Andreas Martin (Manager Media Solutions Interlake)

Industry 4.0 goes Broadcast
15:00 – 15:30
Michael Jordi (CEO Jordi AG)

Content Cloud and Real-time DCI Mastering Berlinale 2016
16:00 – 16:30
Georg Piorczynski (Rohde & Schwarz)

Archiving and distribution of UHD and video content with the Interoperable Master Format (IMF)
16:30 – 17:00
Michael Bauer (Rohde & Schwarz)

Salzufer 6
Entrance Otto-Dibelius-Strasse
10587 Berlin