New Project Launched @3IT: Virtual LiVe – Virtualization of Live Events via Audiovisual Immersion

In April 2021, 3IT’s long-time partners Fraunhofer HHI and Fraunhofer IIS in collaboration with Fraunhofer FOKUS have launched a new project at the 3IT: Virtual LiVe.

The aim of the project Virtual LiVe is to digitize and enhance classic event formats, which require physical presence by using new immersive media technologies (e.g. 3D-Audio, 360°-Video, Light-fields, Volumetric Video). In the context of the new research project Virtual LiVe, the different needs of the culture and events industries in virtual formats in terms of live events will be elaborated in workshops. This will form the basis to revolutionize the field of virtual live events as well as to expand the experience of physical events.

The expertise of the three institutes Fraunhofer FOKUS, Fraunhofer HHI and Fraunhofer IIS in their specific core fields allows for a highly efficient and synergetic approach, which enables practical commercial applications and possibilities for SME’s. Virtual LiVe is funded within the framework of the ‘KMU-akut’ program “Research for SMEs” of the Fraunhofer-Gesellschaft.

The goal of Virtual LiVe is to develop a platform in the form of a toolbox, which provides applicable and scalable high-end technological solutions for the different players’ event streaming needs. Thanks to such a toolbox, SMEs will be able to put together a customized program according to the requirements of their respective event. To be more precise, they will obtain a technology-based solution for their specific format’s realization. Virtual LiVe thus seeks to enhance the existing range of virtual live events with a focus on audiovisual immersion, but also including accessibility (payment barriers, hardware integration) as well as legal aspects.

The project will be introduced through a hybrid kick-off event at the facilities of the 3IT – Innovation Center for Immersive Technologies and CINIQ Center on 26 May 2021. On this occasion, renowned players from the cultural and event industries will also take part and will present both the status quo of digital event formats and specify concrete requirements for technologies.

Are you interested in participating and shaping the future of digital event formats together with the project partners or in becoming a partner of the 3IT? Don’t hesitate to contact 3IT’s project manager, Maria Ott, here.

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