The 4th Anniversary of the 3IT – Thanks for Making It a Great Event!

The 3IT just turned four! And so many partners and friends came to celebrate it with us on 01 September 2016.

We hope we successfully gave you an insight into our day-to-day work as well as the businesses of 3IT partners and our extended family. The program included interesting panel discussions with various international professionals in the field of immersive imaging technologies. The latest funded projects within the 3IT community were presented, and there were exciting talks and discussions about the challenges and opportunities of VR & AR for the entire value chain, from production to distribution. Experts were talking about the future cinema and showed us some of the latest examples of innovative VR movie formats.

Afterwards we had a nice networking evening with drinks and light snacks. We enjoyed several new exhibits at our innovation center and got in contact with other technology enthusiasts.

BEYOND Festival 2016 – Future Design Thinking

In the coming decades new technologies will change our lives and the way in which we perceive them beyond our imagination. This phenomenon of the increasing impact of technology in nearly every area of our life is targeted by this year’s BEYOND- Festival, which is titled “Future Design Thinking”.

BEYOND will take place from September 28 to October 02, 2016 at the ZKM | Karlsruhe, the Schauburg and the HfG Karlsruhe.

The BEYOND-Festival offers:

  • a creative link between science, technology and arts
  • an experimental laboratory of new artistic forms and consideration of social impacts of the new technologies
  • new and critical perspectives on the imagination and reality with the observation of possible chances, risks and collateral damages of the new technologies

Kathleen Schröter of the 3IT will be moderating and curating the day that is dedicated to VR. For further information see also the website of the BEYOND- Festival.

At last year’s BEYOND 2015, the documentary film “Die Reise der Kurden zum Mond” in 3D received the award for best documentary. The entire post-production was executed by our partner reallifefilm international in Hamburg: sweetening, color correction, depth grading, sound mixing, 3D subtitling, mastering and production of 2D and 3D deliveries (DCP, Blue Ray).

Lawo Is New Partner of the 3IT

At the NAB Show in Las Vegas, the biggest broadcasting trade show worldwide, Lawo became partner of the 3IT. Professor Thomas Wiegand, head of Fraunhofer Heinrich Hertz Institute met Philipp Lawo, CEO of Lawo at his booth to sign the contract.

Lawo is happy to use the 3IT platform to present and discuss their development of innovative broadcast products with a focus on sustainable audio and video over IP solutions with other professionals of the industry and to encourage the transfer of knowledge in this field. Philipp Lawo stated that the 3IT is “the ideal place to get in contact with industry participants, political institutions and research institutes and to present the newest video over IP technologies. Our products ensure a reliable transition into the full IP based production environment and are based on open standards e.g. SMPTE 2022-6 or VSF TR-03/04.”

On 31 August, 2016 the Lawo coorporation is going to host an event on “IP in broadcasting” at the 3IT, including speakers from Lawo and other technology partners.

Professor Thomas Wiegand added: “We are very glad to welcome Lawo as an innovative German manufacturer of the broadcasting sector. The IP Core System that the company presented at the NAB Show is yet another example for the technological leadership of Lawo, their advanced products are known and distributed globally. Future events that Lawo will be participating in are definitely going to promote an intensive and insightful exchange.”

Lawo AG
Lawo is developing, producing and distributing trendsetting audio and video systems for radio and television production, postproduction, live events and theatre plays. The product portfolio includes digital audio mixing consoles, routers, video processors and solutions for the IP based real-time transmission of video and audio data. All products are being developed at the headquarters of the company in Rastatt. The quality standard of the production is extremely high. For more information please visit

Year of the Monkey – The Innovation Festival Will Rock Munich on 21 April 2016

Festival rather than conference? People instead of job titles and suits? In one simple day we will experience Year of the Monkey’s international inspiration, from bestseller authors, tech enthusiasts, digital leaders, neuroscientists to creative mavericks and base jumpers.

Topics include connected cars, IoT/ wearables, human/computer interface, mindfulness, future of media/work and education. The monkey loves to experiment, test out new business models and gain knowledge. This will be the spirit of the festival in Munich with many interactive workshops, new business models and science fiction gadgets to touch.

Also Paul Chojecki from Fraunhofer Heinrich Hertz Institute will give a presentation on “Space and other Frontiers in the Future of Human-Computer Interaction”. It is going to be about how users can control advanced digital systems in the future, that continue to make inroads into almost all aspects of our lives. He is going to discuss the chances and challenges of post-WIMP (windows, icons, menus, pointers), multimodal and particularly spatial human-computer interfaces and present examples of current interaction solutions for digitally transformed scenarios.

Year of the Monkey will finish the day with an Australian barbecue, camp fires and a beer in a cosy environment.


Location: Backstage in Munich

Date: 21 April 2016, 9 am

More Information and Tickets

reallifefilm international Established VR Studio and Rental House in Berlin

In July 2015, INVR.SPACE started as a brand of reallifefilm international, who is a partner of the 3IT and a member of the steering committee. Since then the company has worked on more than 20 projects connected to VR and 360° video.

In March 2016 INVR.SPACE was established as an independent full service studio, combining production, postproduction, app development and R&D for new technologies, fitting all kinds of projects: documentary, feature film, commercial and live broadcast up to 360°. Rental services and technology sales cover on set technologies (rigs, cameras, live stitching server, accessories and software), postproduction tools (hard- and software) as well as VR devices for mobile and stationary use.

The variety of clients and partners of INVR.SPACE in 2015: Samsung, BMW, Mercedes Benz, UFA, Videostitch and 3IT members like Fraunhofer HHI and imcube Technologies.

You can take a look at one of INVR.SPACE’s projects here. (2D Demo, APP will be stereoscopic 3D)

Solectrix at embedded world 2016, Exhibition and Conference in Nuremberg

Solectrix is going to be part of the embedded world 2016 exhibition and conference, which takes place in Nuremberg, February 23 – 25, 2016. It is the leading international fair for embedded systems with around 900 exhibitors, 1600 speakers from 42 countries and 25000 trade visitors.

Our partner Solectrix focuses on development services for embedded systems, specializing in medical technology, camera electronics, automotive and industrial electronics. Those services range from the design and development of high-quality digital cinema and broadcast cameras, advanced driver assistance systems and handheld diagnostic devices to industrial automation applications.

The products presented at embedded world 2016 include the SXoM-C5 and SXoM-K7, boards that function as the system core of modular platforms for high-performance DSP applications. The sinaCAM professional 2D/3D camera system even has a “real 3D” pixel-synchronous stereoscopic output. The cameras have a remote head and are flexible, which makes it easy to transport them.

Check out this PDF for more details concerning Solectrix’s products and visit for more information about the conference.

Solectrix can be found in Hall 4, booth 126. Receive free tickets for the exhibition by registering at Use the voucher code B319050.