Idea

How is 3D going to develop and which role will all the other immersive imaging technologies play in the future? What we need is a place where a wide and varied range of actors with all their know-how can congregate, a place where technologies and innovations can be tested and presented and where we can chew over business models and marketing strategies together. Brainstorming doesn’t work alone! idea of 3dic

The 3IT partners, which build a network of research facilities and economy, fill specific competences of different areas of immersive imaging technologies and therefore cover the whole sector. Together with our partners we build a unique and strong brand in Germany.

Immersive imaging technologies do not only count in the entertainment sector. We also promote Germany in its traditionally strong economic sectors automotive and medicine by setting clear objectives:
  • transfer of knowledge between science and economy
  • identification and setting of quality standards
  • generation of synergies and joint usage of resources
  • utilization of location advantages in Berlin

Organization

The Steering Committee is responsible for setting the 3IT’s strategic direction

The 3IT is established and run by the Fraunhofer Heinrich Hertz Institute for Communication Technology. With each Partner of the 3IT, Fraunhofer HHI enters into a bilateral agreement which regulates HHI financing through a service package (bronze, silver, gold or platinum).

Organigramm 3IT

The Steering Committee of the 3IT, under the chairmanship of Dr. Ralf Schäfer, sets the strategic direction of the center. It establishes and supervises the projects and in individual cases may play a consultative role in the acceptance of new partners or guests. The Steering Committee also decides on joint presentations at trade fairs and other such events.

Members of the Steering Committee are: ARRI Cinetechnik, Deutsche Telekom, Dolby, Fraunhofer HHI, Fraunhofer IIS, reallifefilminternational and Sky Deutschland.

The management of the 3IT consists of the Executive Manager Kathleen Schröter who is appointed by Fraunhofer HHI as well as further employees of Fraunhofer HHI. The Management is responsible for the operation of the 3IT and its technical installations for the organization of events, for the preparation, moderation and follow-up of the Steering Committee meetings and for the execution of services which the partners of the 3IT have agreed on in their Partnership Agreements.

How to become a partner

For more information about our partnership program please download our Concept of Use.

The Concept of Use is also available in German.

What we offer...

  • A communication platform for providers, users and a wide public audience plus a marketing instrument for advertising, sales and PR – in the shape of joint presentations at trade fairs and conferences & through joint mailings and overarching press and PR work.
  • A development platform and testbed for immersive imaging technologies, applications and infrastructures
  • A transfer platform for know-how – professional qualifications through workshops and conferences
  • Support for research projects on industry-relevant applications – with expert advisory services, and financial support from the Federal Ministry of Economic Affairs and Energy(BMWi).

A showroom for products, prototypes and ideas

A 3D screening room with cutting edge projection technology and seating for around 35 people.

A green screen studio for tests and real productions






Lageplan

Visitor Address 3IT
Salzufer 6
Entrance Otto-Dibelius-Strasse
10587 Berlin
Germany

Mail Address*
Fraunhofer Heinrich Hertz Institute
Einsteinufer 37
10587 Berlin
Germany

*The mail address shall be used for any correspondence, especially invoices etc.





Immersion for Beginners

Bild zu Immersion for Beginners
This is our little immersive imaging technologies encyclopedia. It provides an overview of the basic principles of immersion, the technologies connected to it and the most common keywords. Please click on each term to get more detailed information.

  • Immersion Open or Close
    Immersion in this context stands for “diving” into a virtual environment. The perception of the real world seems reduced whereas the identification with the virtual world increases. Compared with passive cinematic immersion, a virtual reality offers the opportunity to interact with given surroundings, so that the person/user is completely involved in a certain activity.
  • 3D Open or Close
    Simply put, 3D stands for three dimensional, or objects in three dimensional space. 3D as an image technology / (motion) picture refers to the spatial representation created by two images. The technique that creates this effect is called stereoscopy, which is the reproduction of images that create the illusion of spatial depth. Stereoscopy presents two slightly offset images separately to the left and right eye of the viewer. 3D glasses are then used to create the illusion of depth.

  • 4K/UHD Open or Close
    4K/Ultra HD generally refer to the resolution of screens. 4K is a digital cinema standard with a resolution of 4096x2160 pixels. UHD on the other hand is a consumer display and broadcast standard with a resolution of 3840x2160 pixels (four times as high as HD) and has advantages in terms of frame rate, color ratio and sound. In advertisements for TVs and monitors the two standards are often used synonymously even though they are not identical.

    4K as opposed to HD improves autostereoscopic 3D a lot. Multiple views and the possibility to move in front of the 3D screen (glasses are not needed) decrease the image resolution. 4K takes us a big step forward to high-resolution glasses-free 3D TV as 4K provides better 3D pictures, better autostereoscopic vision and is anticipated by the cable industry.
  • HDR Open or Close
    HDR stands for high-dynamic-range imaging. The technique originated from photography and aims to improve images by increasing the dynamic range of luminosity. The human eye adapts to dark and bright levels of light so quickly that it creates the illusion of an evenly illuminated perception - a method that is not possible to be recreated by camera lenses. HDR solves this problem by combining several narrower range exposures of the same subject matter to gain more detail in highlights or shadows.
  • HFR Open or Close
    HFR stands for high frame rate. In the past films and videos were typically shot at 24 frames per second (fps). HFR on the other hand can range between 48 and 60 fps. This increase improves the quality by reducing motion blur and juddering especially for 3D pictures. The first major movie captured and released in HFR was The Hobbit, by Peter Jackson with 48 frames per second.
  • VR Open or Close
    Virtual Reality (VR) refers to an artificial three-dimensional, computer generated environment, which can be explored and interacted with by a person. VR is therefore seen as one of the most immersive imaging technologies. By using a head-mounted display, which is connected to a computer or smartphone it can be used for the simulation of a real environment for training and education (also in the medical sector) and the development of an imagined environment for games or interactive stories.
  • Autostereoscopy
 Open or Close
    This term refers to a full 3D experience without the use of special glasses. Autostereoscopy so far has only been developed for (TV) screens. Fraunhofer HHI is one of the leading proponents of this technique, especially in terms of content development. The stereoscopic images are converted and displayed simultaneously while a line or aperture grid in front of the display inflects the light from each pixel so that each eye sees the correct image.

    There are autostereoscopic displays with a single view and with a multi-view mode: the single view mode implies that only one person can fully view 3D, usually via head tracking or eye tracking while multi-view displays enable a group of people to watch a movie in 3D without the need for special eyewear. Since movie theaters have such a large number of seats and spectators, it is currently not possible to view 3D in such a setting without the use of special glasses.


Team

Dr. Ralf Schäfer

Dr. Ralf Schäfer
Head of Video Division
(Fraunhofer HHI)
Chairman Steering Committee 3IT

phone +49 30 31002-560
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Kathleen Schroeter

Kathleen Schröter
Head of Corporate Communications
(Fraunhofer HHI)
Executive Management 3IT


phone +49 30 31002-424
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Carina Schoo

Carina Schoo
Project Management 3IT



phone +49 30 31002-216
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Sophia Pantev

Sophia Pantev
Team Assistant 3IT



phone +49 30 31002-862
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Arne Gerstädt

Arne Gerstädt
Team Assistant 3IT



phone +49 30 31002-145
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Bernd Duckstein

Bernd Duckstein
Technical Support 3IT



phone +49 30 31002-521
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Antje Nestler

Antje Nestler
Project Management CINIQ



phone +49 30 31002-412
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